Comments on: Using curiosity to build customer loyalty http://krmmalik.com/2009/08/11/using-curiosity-to-build-customer-loyalty/ I'd rather aim high and miss, than aim low and hit Thu, 21 Jan 2010 02:23:54 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Kam http://krmmalik.com/2009/08/11/using-curiosity-to-build-customer-loyalty/comment-page-1/#comment-448 Kam Wed, 13 Jan 2010 12:54:05 +0000 http://krmmalik.com/?p=129#comment-448 Hi Amy, Thank you for your comment. The GreenPeace video sounds interesting. Is this a new TED clip? I've seen most marketing clips on there, so i guess im missing something. The method you mention also sounds a little bit like what is these days applied in the "lean startup" methodology. Have you heard of that? Hi Amy,

Thank you for your comment. The GreenPeace video sounds interesting. Is this a new TED clip? I’ve seen most marketing clips on there, so i guess im missing something.
The method you mention also sounds a little bit like what is these days applied in the “lean startup” methodology. Have you heard of that?

]]> By: Amy Kennedy http://krmmalik.com/2009/08/11/using-curiosity-to-build-customer-loyalty/comment-page-1/#comment-447 Amy Kennedy Wed, 13 Jan 2010 12:32:25 +0000 http://krmmalik.com/?p=129#comment-447 I agree totally. I just saw a "TED" video clip yesterday on the marketing concept behind a recent Greenpeace Project (they let the public name a whale they were using for a project) It went so far in directions GP never conceptualized. But they had to be willing to "let go" of their control and it morphed into all sorts of things much bigger than they would have had they ironed it all out in advance. GP ideas would not have matched the tidal wave of ideas or the enthusiasm where the public took it. This is fascinating to me. I agree totally. I just saw a “TED” video clip yesterday on the marketing concept behind a recent Greenpeace Project (they let the public name a whale they were using for a project) It went so far in directions GP never conceptualized. But they had to be willing to “let go” of their control and it morphed into all sorts of things much bigger than they would have had they ironed it all out in advance. GP ideas would not have matched the tidal wave of ideas or the enthusiasm where the public took it. This is fascinating to me.

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