Khuram

Volkswagen’s Art of Profitability

If you’re familiar with the bell curve that’s used to explain the concept of the mass market, you’ll know that the most profit to be had for a new product is on the left hand side of the bell curve before it’s adopted by the mass market. This is a trend that we’re currently experiencing with ...

No Comments . read more

Did you hear the one about the Elephant and the Rope?

There’s often an example of elephants cited to demonstrate the power of the subconscious mind, and it goes something like this: If you tie a baby elephant’s leg to a pole or a tree with a rope, i.e. something that it isn’t yet strong enough to break free from, the elephant will struggle  for a while, but ...

2 Comments . read more

Using curiosity to build customer loyalty

I have been having a debate about the length of the introduction video for a new desktop sharing application that my business partner is currently working on. He feels it’s too short and doesn’t go far enough into explaining what the product is about,  while my argument is that curiosity is an intriguing ‘lock-in’ mechanism. I had ...

2 Comments . read more