Khuram

Using curiosity to build customer loyalty

I have been having a debate about the length of the introduction video for a new desktop sharing application that my business partner is currently working on. He feels it’s too short and doesn’t go far enough into explaining what the product is about,  while my argument is that curiosity is an intriguing ‘lock-in’ mechanism. I had ...

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My Story on Leadership

We all know that leadership is a key part of entrepreneurship. A successful entrepreneur is also a successful leader. I’ve been learning my own lessons on leadership of late, and here they are in no particular order. Lesson One: Its important to be clear about how you are going to serve your community and to understand your mission ...

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